ClassAIM
Two sides of learning, one roof.
ClassAIM is a two-sided EdTech marketplace connecting learners with educators. The marketing frontend had to make an early-stage product feel considered and trustworthy.
Marketplace startups often ship a thin landing that undercuts the product. ClassAIM needed a design system and scroll story that explained both sides of the market without looking unfinished.
I built the Next.js marketing frontend on a typed design system — Fraunces + Space Mono + General Sans, cool blue-graphite ink ramp, roof/chevron motif. Lenis handles smooth scroll; Framer Motion covers transitions. Photography stays grayscale so type and structure lead. Motion guides attention; it doesn't decorate empty space.
- Two-sided marketplace UX framing (learners + educators)
- Typography system: Fraunces, Space Mono, General Sans
- Cool blue-graphite ink color ramp
- Roof / chevron motif as brand geometry
- Lenis smooth scroll + Framer Motion transitions
- Grayscale photography treatment
- Next.js
- Framer Motion
- Lenis
- Design system
